:root {
  --blue: #0759f9;
  --blue-dark: #0648d4;
  --ink: #10141c;
  --muted: #536075;
  --line: #e2e7ed;
  --soft: #f7f8fa;
  --pale-blue: #edf4ff;
  --charcoal: #1b2026;
  --radius: 13px;
  --container: 1220px;
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: #fff; color: var(--ink); font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif; -webkit-font-smoothing: antialiased; }
body, button, input, textarea, select { font-size: 16px; }
img { max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, input, textarea, select { font: inherit; }
button, .button { cursor: pointer; }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 3px; }
::selection { background: #b9cfff; color: #10141c; }
.container { width: min(calc(100% - 80px), var(--container)); margin-inline: auto; }
.skip-link { position: absolute; z-index: 200; top: -80px; left: 16px; background: #fff; color: var(--ink); padding: 12px 18px; }
.skip-link:focus { top: 12px; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { letter-spacing: -.044em; }
h1 { font-size: clamp(3rem, 5.1vw, 5rem); line-height: 1.03; font-weight: 800; }
h2 { font-size: clamp(2.15rem, 3.25vw, 3.55rem); line-height: 1.08; font-weight: 790; }
h3 { font-size: 1.45rem; line-height: 1.16; font-weight: 750; }
p { line-height: 1.53; }
.eyebrow { font-size: .78rem; font-weight: 670; letter-spacing: .065em; color: #40526f; }
.section { padding: 76px 0; }
.section--compact { padding-top: 30px; }
.section--soft { background: var(--soft); }
.section-subtitle { color: var(--muted); font-size: 1.38rem; margin: 9px 0 30px; }
.button { display: inline-flex; align-items: center; justify-content: center; min-height: 48px; border: 1px solid var(--blue); border-radius: 5px; padding: 11px 26px; color: #fff; background: var(--blue); font-size: 1rem; font-weight: 650; line-height: 1.2; text-align: center; transition: background .2s, transform .2s, box-shadow .2s; }
.button:hover { background: var(--blue-dark); box-shadow: 0 9px 20px rgba(7,89,249,.14); transform: translateY(-1px); }
.button--outline { background: #fff; color: var(--blue); }
.button--outline:hover { color: #fff; }
.text-link { color: var(--blue); font-weight: 650; }
.text-link:hover, .site-footer a:hover, .site-nav a:hover { text-decoration: underline; text-underline-offset: 5px; }
.site-header { border-bottom: 1px solid #eef0f4; background: #fff; position: relative; z-index: 30; }
.site-header__inner { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 10px; white-space: nowrap; font-size: 1.42rem; letter-spacing: -.075em; color: #0e1117; font-weight: 460; }
.brand__icon { width: 39px; height: 39px; flex: 0 0 auto; object-fit: contain; }
.brand strong { font-weight: 790; letter-spacing: -.065em; }
.brand__domain { letter-spacing: -.05em; }
.site-nav { display: flex; align-items: center; gap: 28px; }
.site-nav__list { padding: 0; margin: 0; list-style: none; display: flex; align-items: center; gap: clamp(18px, 2.4vw, 38px); }
.site-nav__list a { font-size: .88rem; color: #293147; white-space: nowrap; }
.site-nav__cta { min-height: 42px; padding-inline: 23px; font-size: .9rem; }
.menu-toggle { display: none; }
.hero { padding: 56px 0 52px; overflow: hidden; }
.hero__grid { display: grid; grid-template-columns: 52% 48%; align-items: center; min-height: 485px; }
.hero__copy { position: relative; z-index: 3; padding: 15px 0; }
.hero__copy .eyebrow { margin-bottom: 24px; }
.hero h1 { margin-bottom: 24px; font-size: clamp(3.45rem, 5.6vw, 5.25rem); white-space: nowrap; }
.hero h1 span { color: var(--blue); font-size: .79em; letter-spacing: -.056em; }
.hero__intro { color: #364258; font-size: clamp(1.15rem, 1.6vw, 1.55rem); line-height: 1.38; margin-bottom: 32px; }
.hero__actions { display: flex; align-items: center; gap: 28px; }
.hero__actions .button { min-width: 180px; }
.hero-visual { position: relative; width: 100%; height: 468px; transform: translateX(5px); }
.hero-visual__project, .hero-visual__calendar, .hero-visual__ad { position: absolute; background: #fff; box-shadow: 0 17px 55px rgba(13,25,46,.12); border: 1px solid #ebedf1; border-radius: 12px; }
.hero-visual__project { left: 0; top: 39px; width: 176px; height: 177px; padding: 12px; z-index: 2; font-size: .74rem; }
.mini-title { display: flex; justify-content: space-between; font-size: .75rem; font-weight: 750; padding-bottom: 9px; border-bottom: 1px solid var(--line); }
.mini-title span { font-size: 1.3rem; color: #8492a5; line-height: .55; }
.hero-visual__project-row { padding: 8px 0; border-bottom: 1px solid #eef0f4; display: flex; align-items: center; }
.meta-mark { color: var(--blue); font-weight: 800; font-size: 1.25rem; font-style: normal; margin-right: 7px; line-height: 1; }
.status-dot { margin-left: auto; font-style: normal; background: #24b96a; color: white; width: 17px; height: 17px; border-radius: 50%; display: grid; place-items: center; font-size: .7rem; }
.skeleton { display: block; background: #e7ebf1; border-radius: 10px; width: 48%; height: 6px; margin-top: 7px; }
.skeleton--long { width: 76%; margin-top: 12px; }
.hero-visual__reel { position: absolute; z-index: 2; left: 174px; top: 0; width: 192px; height: 289px; overflow: hidden; border-radius: 13px; background: #444; box-shadow: 0 16px 34px rgba(13,25,46,.19); color: white; }
.hero-visual__reel img { width: 100%; height: 100%; object-fit: cover; object-position: center 24%; }
.hero-visual__reel > span { position: absolute; top: 12px; left: 13px; font-size: .78rem; font-weight: 700; text-shadow: 0 1px 5px #111; }
.reel-ui { position: absolute; right: 10px; bottom: 11px; line-height: 1.8; font-size: 1.34rem; text-shadow: 0 1px 8px #111; }
.hero-visual__calendar { z-index: 1; top: 30px; right: -12px; width: 202px; height: 230px; padding: 13px; }
.hero-visual__calendar strong { font-size: .75rem; letter-spacing: -.02em; }
.calendar-days { display: grid; grid-template-columns: repeat(4,1fr); gap: 2px; font-size: .54rem; color: #7b8595; margin: 12px 0 7px; text-align: center; }
.calendar-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 5px; height: 158px; }
.calendar-grid i { border-radius: 4px; display: block; }
.hero-visual__timeline { position: absolute; z-index: 4; bottom: 35px; left: 30px; width: 392px; height: 136px; background: #191e24; border-radius: 11px; padding: 11px 15px; box-shadow: 0 16px 30px rgba(13,25,46,.17); overflow: hidden; }
.timeline-top { display: flex; justify-content: space-between; color: #c9d1dd; font-size: .65rem; margin-bottom: 11px; }
.timeline-frames { height: 40px; display: flex; gap: 3px; overflow: hidden; }
.timeline-frames i { flex: 1; background: linear-gradient(45deg, rgba(16,21,31,.45), rgba(16,21,31,.06)), url('../images/creator.webp') center 34%/cover; border: 1px solid #34424e; }
.timeline-tracks { display: grid; gap: 5px; margin-top: 6px; }
.timeline-tracks i { display: block; height: 9px; border-radius: 3px; background: repeating-linear-gradient(90deg, #4e64ea 0 22%, #7456d4 22% 29%, #5b7aff 29% 40%); }
.timeline-tracks i:nth-child(2) { background: repeating-linear-gradient(90deg,#19b590 0 19%, #4fe0b2 19% 24%, #239b8d 24% 40%); }
.timeline-tracks i:nth-child(3) { opacity: .45; }
.hero-visual__ad { z-index: 5; bottom: 58px; right: -18px; width: 160px; height: 135px; transform: rotate(6deg); padding: 7px; overflow: hidden; }
.hero-visual__ad .service-image { display: block; width: 100%; height: 100%; border-radius: 6px; }
.hero-visual__ad strong { position: absolute; left: 13px; bottom: 10px; background: #fff; padding: 6px; border-radius: 5px; font-size: .77rem; line-height: 1.05; letter-spacing: -.03em; }
.hero-visual > small { position: absolute; right: 0; bottom: 9px; color: #687386; font-size: .66rem; }
.service-strip { border-block: 1px solid var(--line); }
.service-strip .container { display: grid; grid-template-columns: repeat(4,1fr); align-items: center; min-height: 64px; text-align: center; }
.service-strip span { color: #263046; font-size: .87rem; }
.service-strip span + span { border-left: 1px solid #cbd2dc; }
.services-home { padding-top: 66px; padding-bottom: 36px; }
.services-home h2 { margin-bottom: 0; }
.service-grid { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); column-gap: 46px; }
.service-card { display: grid; grid-template-columns: 46% 1fr; gap: 24px; align-items: center; min-height: 172px; padding: 13px 0; border-bottom: 1px solid var(--line); }
.service-card:nth-last-child(-n+2) { border-bottom: 0; }
.service-card h3 { font-size: 1.35rem; margin-bottom: 8px; }
.service-card p { color: var(--muted); font-size: 1.06rem; line-height: 1.3; margin: 0; }
.service-image { background-image: url('../images/services.webp'); background-size: 200% 200%; background-repeat: no-repeat; background-color: #edf0f4; }
.service-card .service-image { width: 100%; height: 140px; border-radius: 9px; }
.service-image--ads { background-position: left top; }
.service-image--social { background-position: right top; }
.service-image--video { background-position: left bottom; }
.service-image--web { background-position: right bottom; }
.service-image--seo { background-position: left top; }
.service-image--seo-local { position: relative; background-position: right bottom; }
.service-image--seo-local::after { content: ''; position: absolute; right: 17%; top: 16%; width: 24px; height: 24px; border: 4px solid var(--blue); border-radius: 50% 50% 50% 0; background: rgba(255,255,255,.88); transform: rotate(-45deg); box-shadow: 0 2px 8px rgba(0,80,255,.25); }
.service-image--seo-local::before { content: ''; position: absolute; z-index: 1; right: calc(17% + 10px); top: calc(16% + 10px); width: 7px; height: 7px; border-radius: 50%; background: var(--blue); }
.more-services { display: flex; align-items: center; gap: 0; border-top: 1px solid var(--line); min-height: 53px; font-size: .95rem; }
.more-services > * { padding: 0 27px; }
.more-services > :first-child { padding-left: 0; color: var(--muted); }
.more-services > * + * { border-left: 1px solid #cbd2dc; }
.more-services a { color: var(--blue); }
.more-services a:hover { text-decoration: underline; }
.process-section { background: var(--soft); padding: 48px 0; }
.process-section h2 { margin: 0; }
.process-section .section-subtitle { margin-bottom: 25px; }
.process-steps { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(3,1fr); }
.process-steps li { display: flex; align-items: center; gap: 15px; min-height: 43px; }
.process-steps li + li { border-left: 1px solid #ccd4dd; padding-left: 32px; }
.process-steps strong { font-size: 2.4rem; line-height: 1; letter-spacing: -.065em; color: var(--blue); }
.process-steps span { font-size: 1.07rem; }
.academy-teaser { background: var(--pale-blue); }
.academy-teaser__grid { display: grid; grid-template-columns: 1fr .8fr; align-items: center; gap: 70px; }
.academy-teaser h2 { margin-bottom: 10px; }
.academy-teaser p:not(.eyebrow) { color: #4c5a70; font-size: 1.06rem; }
.academy-teaser .button { margin-top: 8px; }
.lesson-preview { margin: 0; padding: 0; list-style: none; }
.lesson-preview li { display: grid; grid-template-columns: 84px 41px 1fr; align-items: center; gap: 16px; border-bottom: 1px solid #cfdaec; min-height: 75px; }
.lesson-preview li:last-child { border-bottom: 0; }
.lesson-preview__thumb { width: 84px; height: 58px; border-radius: 7px; }
.lesson-preview strong { font-size: 1.9rem; color: var(--blue); }
.lesson-preview li > span:last-child { color: #26334c; font-size: .99rem; }
.dark-cta { padding: 44px 0 48px; text-align: center; background: var(--charcoal); color: #fff; }
.dark-cta h2 { margin: 0 0 3px; font-size: clamp(1.9rem, 2.8vw, 3.2rem); }
.dark-cta p { color: #c9d1dc; margin: 0 0 13px; }
.site-footer { border-top: 1px solid #edf0f4; background: #fff; }
.site-footer__inner { display: flex; min-height: 80px; align-items: center; justify-content: space-between; gap: 28px; }
.site-footer .brand { font-size: 1.04rem; }
.site-footer .brand__icon { width: 29px; height: 29px; }
.site-footer nav { display: flex; flex-wrap: wrap; justify-content: flex-end; gap: 17px; }
.site-footer nav a { color: #465266; font-size: .78rem; }
.page-hero { padding-block: 96px 70px; }
.page-hero h1 { max-width: 1000px; margin-bottom: 22px; }
.page-hero h1 span { color: var(--blue); }
.page-hero > p:not(.eyebrow) { max-width: 740px; font-size: 1.3rem; color: var(--muted); }
.page-hero .button { margin-top: 10px; }
.page-hero--compact { padding-block: 76px 38px; }
.training-hero__actions { display: flex; flex-wrap: wrap; align-items: center; gap: 22px; margin-top: 26px; }
.training-hero__actions .button { margin-top: 0; }
.training-guide { scroll-margin-top: 25px; background: #f4f7fc; }
.training-guide__grid { display: grid; grid-template-columns: minmax(0,1.1fr) minmax(330px,.9fr); gap: clamp(36px,7vw,100px); align-items: center; }
.training-guide__copy h2 { max-width: 630px; font-size: clamp(2.2rem,3.8vw,4.1rem); line-height: 1.08; }
.training-guide__copy > p:not(.eyebrow) { max-width: 590px; color: var(--muted); font-size: 1.07rem; }
.training-guide__benefits { list-style: none; padding: 0; margin: 24px 0 30px; display: grid; gap: 12px; }
.training-guide__benefits li { padding-left: 24px; position: relative; color: #263249; line-height: 1.45; }
.training-guide__benefits li::before { content: '✓'; position: absolute; left: 0; color: var(--blue); font-weight: 800; }
.training-guide__cover { display: flex; flex-direction: column; justify-content: space-between; width: min(100%,320px); min-height: 345px; padding: 26px; background: #fff; border: 1px solid #dce5f0; border-radius: 5px; box-shadow: 17px 22px 35px rgba(21,42,77,.09); transform: rotate(-2deg); }
.training-guide__cover > span { font-size: .95rem; font-weight: 750; letter-spacing: -.045em; }
.training-guide__cover > span span { color: var(--blue); }
.training-guide__cover small { color: var(--blue); font-size: .76rem; font-weight: 800; letter-spacing: .09em; }
.training-guide__cover strong { max-width: 250px; font-size: 1.8rem; line-height: 1.12; letter-spacing: -.045em; }
.training-guide__cover em { color: var(--muted); font-size: .86rem; font-style: normal; }
.training-guide__form-card { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: clamp(26px,3vw,42px); box-shadow: 0 15px 40px rgba(19,30,50,.05); }
.training-guide__form-card h3 { font-size: 2rem; margin-bottom: 10px; }
.training-guide__form-card > p:not(.eyebrow) { color: var(--muted); }
.training-guide__form-card .asmma-form { margin-top: 24px; }
.training-guide__form-card .button { width: 100%; }
.training-guide__form-card .form-notice { margin-top: 20px; }
.training-guide__form-card .form-notice a { color: var(--blue); text-decoration: underline; }
.training-lessons__heading { margin-bottom: 28px; }
.training-lessons__heading h2 { font-size: clamp(2rem,3vw,3rem); margin-bottom: 8px; }
.training-lessons__heading > p:last-child { color: var(--muted); }
.training-guide + #lecciones { scroll-margin-top: 25px; }
.detail-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 17px; margin-top: 55px; }
.detail-card, .partner-grid article { padding: 30px; border: 1px solid var(--line); border-radius: var(--radius); background: #fff; }
.detail-card { scroll-margin-top: 30px; min-height: 257px; }
.detail-card h2 { font-size: 1.65rem; margin-bottom: 14px; }
.detail-card p:not(.eyebrow) { color: var(--muted); }
.detail-card__note { font-size: .9rem; }
.inline-cta { display: flex; align-items: center; justify-content: space-between; gap: 40px; border-top: 1px solid var(--line); margin-top: 60px; padding-top: 45px; }
.inline-cta h2 { font-size: 2rem; margin-bottom: 8px; }
.inline-cta p { margin: 0; color: var(--muted); }
.inline-cta .button { flex: 0 0 auto; }
.numbered-list { max-width: 930px; }
.numbered-list article { display: grid; grid-template-columns: 115px 1fr; gap: 40px; border-bottom: 1px solid #dce2e9; padding: 33px 0; }
.numbered-list article:last-child { border: 0; }
.numbered-list article > span { font-size: 4rem; font-weight: 770; line-height: 1; color: var(--blue); letter-spacing: -.07em; }
.numbered-list h2 { font-size: 2rem; margin-bottom: 10px; }
.numbered-list p { color: var(--muted); margin-bottom: 0; }
.faq { max-width: 900px; }
.faq details, .lesson { border-bottom: 1px solid var(--line); }
.faq summary, .lesson summary { cursor: pointer; padding: 22px 4px; font-size: 1.1rem; font-weight: 680; }
.faq details p { padding: 0 8px 15px; color: var(--muted); }
.lesson-list { max-width: 1020px; }
.lesson { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 33px; margin-bottom: 17px; }
.lesson__intro { display: flex; gap: 25px; }
.lesson__intro > span { color: var(--blue); font-size: 2.7rem; font-weight: 770; letter-spacing: -.07em; line-height: 1; }
.lesson__intro .eyebrow { margin-bottom: 7px; }
.lesson__intro h2 { font-size: 2.1rem; margin-bottom: 8px; }
.lesson__intro p:not(.eyebrow) { color: var(--muted); margin-bottom: 0; }
.lesson summary { border-top: 1px solid var(--line); margin-top: 20px; color: var(--blue); }
.lesson__body { max-width: 760px; padding: 4px 0 14px 70px; color: #38455a; }
.exercise { padding: 20px; margin: 20px 0 8px; border-left: 4px solid var(--blue); background: var(--pale-blue); color: var(--ink); line-height: 1.5; }
.callout-split { display: flex; align-items: center; justify-content: space-between; gap: 35px; }
.callout-split h2 { font-size: 2.3rem; }
.callout-split p:not(.eyebrow) { color: var(--muted); }
.callout-split .button { flex: 0 0 auto; }
.partner-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 24px; }
.partner-grid article > span { color: var(--blue); font-size: 2rem; font-weight: 780; }
.partner-grid h2 { margin-top: 20px; font-size: 2.2rem; }
.partner-grid p { color: var(--muted); max-width: 440px; }
.benefit-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 28px; margin-top: 30px; }
.benefit-grid > div { border-top: 2px solid var(--blue); padding-top: 16px; }
.benefit-grid strong { font-size: 1.2rem; }
.benefit-grid p { margin-top: 10px; color: var(--muted); }
.contact-layout { display: grid; grid-template-columns: .77fr 1fr; gap: 70px; align-items: start; padding-top: 25px; }
.contact-layout > div > h2 { font-size: 2.3rem; }
.contact-layout > div > p { color: var(--muted); }
.contact-aside { margin-top: 55px; border-top: 1px solid var(--line); padding-top: 25px; }
.contact-aside p { color: var(--muted); margin-top: 9px; }
.contact-form-card { border: 1px solid var(--line); border-radius: 14px; padding: 34px; box-shadow: 0 12px 40px rgba(19,30,50,.055); }
.asmma-form { display: grid; gap: 17px; }
.asmma-form label { display: grid; gap: 8px; color: #263249; font-weight: 650; font-size: .93rem; }
.asmma-form input:not([type=checkbox]), .asmma-form textarea, .asmma-form select { width: 100%; border: 1px solid #cfd7e2; border-radius: 6px; padding: 12px 14px; color: var(--ink); background: #fff; }
.asmma-form textarea { resize: vertical; min-height: 130px; }
.asmma-form input:focus, .asmma-form textarea:focus, .asmma-form select:focus { border-color: var(--blue); }
.asmma-form .form-privacy { display: flex; gap: 10px; align-items: flex-start; font-size: .86rem; line-height: 1.4; font-weight: 450; }
.asmma-form .form-privacy input { margin-top: 3px; }
.asmma-form .form-privacy a { color: var(--blue); text-decoration: underline; }
.asmma-form .form-hint { margin: -7px 0 0; color: var(--muted); font-size: .82rem; line-height: 1.45; }
.asmma-form .button { justify-self: start; }
.form-trap { position: absolute !important; left: -9999px !important; width: 1px !important; height: 1px !important; overflow: hidden !important; }
.form-notice { padding: 17px 19px; background: #edf4ff; border-radius: 8px; color: #19336c; }
.form-notice--error { background: #fff1ef; color: #86372e; }
.generic-page { padding-bottom: 80px; }
.editor-content { max-width: 800px; color: #323e51; font-size: 1.08rem; line-height: 1.7; }
.editor-content h2 { margin: 44px 0 16px; font-size: 2.15rem; color: var(--ink); }
.editor-content h3 { margin: 34px 0 13px; color: var(--ink); }
.editor-content a { color: var(--blue); text-decoration: underline; }
.editor-content a.button { color: #fff; text-decoration: none; }
.editor-content a.button:hover { text-decoration: none; }
.editor-content ul, .editor-content ol { padding-left: 1.4em; }
.extra-content { padding-block: 60px; }
.articles-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 22px; }
.article-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.article-card img { width: 100%; height: 180px; object-fit: cover; display: block; }
.article-card > div { padding: 26px; }
.article-card time { font-size: .78rem; color: var(--muted); }
.article-card h2 { font-size: 1.55rem; line-height: 1.17; margin: 12px 0; }
.article-card p { color: var(--muted); }
.pagination { grid-column: 1 / -1; margin-top: 20px; }
.pagination .nav-links { display: flex; gap: 14px; }
.pagination a { color: var(--blue); }
.article-single { padding-bottom: 80px; }
.article-single__image { margin: 0 0 35px; max-width: 920px; }
.article-single__image img { border-radius: 10px; }
.article-single__body { margin-bottom: 45px; }
.error-page { min-height: 60vh; }
@media (max-width: 1130px) {
  .site-nav__list { gap: 17px; }
  .site-nav { gap: 17px; }
  .hero__grid { grid-template-columns: 50% 50%; }
  .hero h1 { font-size: clamp(3.1rem, 5.1vw, 4.3rem); }
  .hero-visual { transform: scale(.87); transform-origin: left center; width: 590px; }
  .service-card { grid-template-columns: 43% 1fr; gap: 16px; }
}
@media (max-width: 900px) {
  .container { width: min(calc(100% - 42px), var(--container)); }
  .site-header__inner { min-height: 68px; }
  .menu-toggle { display: flex; width: 42px; height: 42px; border: 1px solid var(--line); background: #fff; border-radius: 6px; flex-direction: column; gap: 5px; justify-content: center; align-items: center; }
  .menu-toggle span { display: block; width: 19px; height: 2px; background: var(--ink); }
  .site-nav { display: none; position: absolute; top: 67px; left: 0; right: 0; padding: 20px 21px 24px; border-bottom: 1px solid var(--line); background: #fff; box-shadow: 0 20px 30px rgba(15,22,32,.08); }
  .site-nav.is-open { display: block; }
  .site-nav__list { display: flex; flex-direction: column; align-items: flex-start; gap: 0; }
  .site-nav__list li, .site-nav__list a { width: 100%; }
  .site-nav__list a { display: block; padding: 13px 3px; font-size: 1rem; }
  .site-nav__cta { margin-top: 14px; }
  .hero { padding-top: 46px; }
  .hero__grid { display: flex; flex-direction: column; align-items: stretch; }
  .hero h1 { font-size: clamp(3.3rem, 7.5vw, 5.3rem); }
  .hero__copy { padding-bottom: 35px; }
  .hero-visual { align-self: center; transform: none; width: min(100%, 590px); height: 455px; }
  .service-card { grid-template-columns: 42% 1fr; }
  .academy-teaser__grid { gap: 35px; }
  .detail-grid { grid-template-columns: repeat(2,1fr); }
  .articles-grid { grid-template-columns: repeat(2,1fr); }
}
@media (max-width: 650px) {
  .container { width: min(calc(100% - 34px), var(--container)); }
  .brand { font-size: 1.13rem; gap: 6px; }
  .brand__icon { width: 32px; height: 32px; }
  .hero { padding: 33px 0 19px; }
  .hero__copy .eyebrow { margin-bottom: 19px; }
  .hero h1 { font-size: clamp(2.75rem, 10.3vw, 4rem); margin-bottom: 20px; }
  .hero h1 span { font-size: .78em; }
  .hero__intro { font-size: 1.08rem; }
  .hero__actions { gap: 18px; flex-wrap: wrap; }
  .hero__actions .button { min-width: 150px; }
  .hero-visual { width: 500px; max-width: none; transform: scale(.72); transform-origin: left top; align-self: flex-start; height: 325px; }
  .service-strip .container { grid-template-columns: repeat(2,1fr); min-height: 95px; }
  .service-strip span { font-size: .78rem; }
  .service-strip span:nth-child(3) { border-left: 0; }
  .section { padding-block: 52px; }
  .section-subtitle { font-size: 1.09rem; }
  .service-grid { display: block; }
  .service-card { min-height: 125px; grid-template-columns: 40% 1fr; gap: 15px; padding: 12px 0; }
  .service-card:nth-last-child(-n+2) { border-bottom: 1px solid var(--line); }
  .service-card:last-child { border-bottom: 0; }
  .service-card .service-image { height: 102px; }
  .service-card h3 { font-size: 1.08rem; }
  .service-card p { font-size: .89rem; }
  .more-services { flex-wrap: wrap; gap: 11px 0; padding-top: 16px; }
  .more-services > * { padding: 0 15px; font-size: .85rem; }
  .more-services > :first-child { flex-basis: 100%; }
  .more-services > :nth-child(2) { padding-left: 0; border-left: 0; }
  .process-section { padding-block: 43px; }
  .process-steps { display: block; }
  .process-steps li { gap: 18px; padding: 10px 0; }
  .process-steps li + li { border: 0; padding-left: 0; }
  .academy-teaser__grid { grid-template-columns: 1fr; }
  .lesson-preview li { grid-template-columns: 72px 40px 1fr; gap: 13px; }
  .lesson-preview__thumb { width: 72px; }
  .dark-cta { padding-block: 48px; }
  .site-footer__inner { align-items: flex-start; flex-direction: column; padding-block: 27px; }
  .site-footer nav { justify-content: flex-start; gap: 13px 20px; }
  .page-hero { padding-block: 62px 42px; }
  .page-hero h1 { font-size: clamp(2.7rem, 9vw, 4.2rem); }
  .page-hero > p:not(.eyebrow) { font-size: 1.09rem; }
  .training-guide__grid { grid-template-columns: 1fr; gap: 36px; }
  .training-guide__cover { width: min(100%,260px); min-height: 295px; padding: 22px; }
  .training-guide__cover strong { font-size: 1.55rem; }
  .training-guide__form-card { padding: 25px 20px; }
  .detail-grid, .partner-grid, .benefit-grid, .articles-grid { grid-template-columns: 1fr; }
  .detail-card { min-height: 0; }
  .inline-cta, .callout-split { flex-direction: column; align-items: flex-start; }
  .numbered-list article { grid-template-columns: 65px 1fr; gap: 14px; }
  .numbered-list article > span { font-size: 2.9rem; }
  .numbered-list h2 { font-size: 1.65rem; }
  .lesson { padding: 23px 19px; }
  .lesson__intro { gap: 13px; }
  .lesson__intro > span { font-size: 2.1rem; }
  .lesson__intro h2 { font-size: 1.48rem; }
  .lesson__body { padding-left: 0; }
  .contact-layout { grid-template-columns: 1fr; gap: 29px; }
  .contact-aside { margin-top: 25px; }
  .contact-form-card { padding: 23px 18px; }
}
@media (max-width: 380px) {
  .hero h1 { font-size: 2.48rem; }
  .hero-visual { transform: scale(.64); height: 300px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .button { transition: none; }
}

/* AgenciaSMMA 2.1: execution-first commercial architecture */
.hero--v2 .hero__note { max-width: 490px; margin: 19px 0 0; color: #647187; font-size: .9rem; }
.hero--v2 .hero__intro { max-width: 585px; }
.hero__services-line { margin: -17px 0 27px; color: #1d3156; font-size: 1.02rem; font-weight: 700; letter-spacing: -.02em; }
.hero-visual__handoff { position: absolute; z-index: 6; right: -14px; bottom: 56px; width: 183px; min-height: 132px; padding: 14px 13px; border: 1px solid #d7e2f2; border-radius: 10px; background: #fff; box-shadow: 0 18px 42px rgba(13,25,46,.16); transform: rotate(4deg); }
.hero-visual__handoff > span { display: block; margin-bottom: 13px; color: #4e607b; font-size: .59rem; font-weight: 750; letter-spacing: .025em; text-transform: uppercase; }
.hero-visual__handoff strong { display: block; color: #162037; font-size: 1.03rem; line-height: 1.04; letter-spacing: -.045em; }
.hero-visual__handoff em { color: var(--blue); font-style: normal; }
.service-grid--v2 .service-card { color: inherit; transition: background .18s, border-color .18s; }
.service-grid--v2 .service-card:hover { background: #fbfcfe; border-color: #cdd8eb; }
.service-card__link { display: inline-block; margin-top: 11px; color: var(--blue); font-size: .9rem; font-weight: 700; }
.process-section__link { display: inline-block; margin-top: 27px; }
.closer-bridge { padding-block: 76px; background: #f4f7fc; }
.closer-bridge__grid { display: grid; grid-template-columns: minmax(0, .91fr) minmax(380px, 1.09fr); gap: clamp(42px, 7vw, 120px); align-items: center; }
.closer-bridge h2 { max-width: 610px; margin-bottom: 15px; }
.closer-bridge > .container > div > p:not(.eyebrow) { max-width: 590px; color: #45546c; font-size: 1.11rem; }
.closer-bridge__actions { display: flex; flex-wrap: wrap; align-items: center; gap: 22px; margin-top: 27px; }
.closer-bridge__steps { margin: 0; padding: 0; list-style: none; border-top: 1px solid #cad7e8; }
.closer-bridge__steps li { display: grid; grid-template-columns: 64px 1fr; gap: 16px; padding: 22px 0; border-bottom: 1px solid #cad7e8; }
.closer-bridge__steps strong { color: var(--blue); font-size: 2rem; line-height: 1; letter-spacing: -.07em; }
.closer-bridge__steps h3 { margin: 0 0 5px; font-size: 1.18rem; }
.closer-bridge__steps p { margin: 0; color: #4d5c72; font-size: .98rem; }
.partner-section { padding-top: 78px; padding-bottom: 78px; }
.partner-section__grid { display: grid; grid-template-columns: minmax(0, .92fr) minmax(0, 1.08fr); gap: clamp(36px, 8vw, 125px); align-items: start; }
.partner-section__grid > div > p:not(.eyebrow) { max-width: 560px; color: var(--muted); font-size: 1.13rem; }
.partner-points { display: grid; border-top: 1px solid var(--line); }
.partner-points > div { display: grid; grid-template-columns: minmax(170px, .75fr) 1.25fr; gap: 22px; padding: 21px 0; border-bottom: 1px solid var(--line); }
.partner-points strong { font-size: 1.12rem; }
.partner-points span { color: var(--muted); line-height: 1.45; }
.resource-teaser { background: var(--pale-blue); }
.resource-teaser__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(360px, .8fr); gap: clamp(45px, 8vw, 120px); align-items: center; }
.resource-teaser h2 { max-width: 670px; margin-bottom: 13px; }
.resource-teaser p:not(.eyebrow) { max-width: 600px; color: #45546c; font-size: 1.08rem; }
.resource-list { margin: 0; padding: 0; list-style: none; border-top: 1px solid #cbd8eb; }
.resource-list li { display: grid; grid-template-columns: 56px 1fr; gap: 16px; align-items: center; min-height: 76px; border-bottom: 1px solid #cbd8eb; color: #26334c; }
.resource-list strong { color: var(--blue); font-size: 1.75rem; letter-spacing: -.06em; }
.resource-hub { padding-block: 68px; }
.resource-hub__grid { display: grid; grid-template-columns: minmax(0, 1.04fr) minmax(340px, .96fr); gap: clamp(30px, 6vw, 90px); align-items: stretch; }
.resource-feature { padding: clamp(26px, 4vw, 48px); border: 1px solid #cfdbec; border-radius: 14px; background: #fff; box-shadow: 0 14px 38px rgba(19,43,82,.06); }
.resource-feature h2 { max-width: 640px; margin-bottom: 13px; font-size: clamp(2rem, 3.1vw, 3.2rem); }
.resource-feature > p:not(.eyebrow) { max-width: 620px; color: #45546c; font-size: 1.08rem; }
.resource-feature ul { display: grid; gap: 8px; margin: 24px 0 28px; padding: 0; list-style: none; color: #273852; }
.resource-feature li { padding-left: 23px; position: relative; }
.resource-feature li::before { content: '✓'; position: absolute; left: 0; color: var(--blue); font-weight: 800; }
.resource-topics { display: grid; align-content: start; border-top: 1px solid #cbd8eb; }
.resource-topics > .eyebrow { margin: 0; padding: 0 0 13px; }
.resource-topics a { position: relative; display: grid; grid-template-columns: 1fr auto; gap: 7px 22px; padding: 22px 4px 21px 0; border-top: 1px solid #cbd8eb; }
.resource-topics a:hover strong { color: var(--blue); }
.resource-topics strong { font-size: 1.2rem; transition: color .2s; }
.resource-topics span { grid-column: 1; color: #526079; font-size: .96rem; line-height: 1.45; }
.resource-topics i { grid-column: 2; grid-row: 1 / 3; align-self: center; color: var(--blue); font-style: normal; font-size: 1.2rem; }
.articles-heading { margin-bottom: 29px; }
.articles-heading h2 { margin-bottom: 8px; }
.articles-heading > p:not(.eyebrow) { max-width: 680px; color: var(--muted); font-size: 1.08rem; }
.commercial-page { padding-bottom: 78px; }
.commercial-page .editor-content { max-width: 900px; }
.commercial-page .editor-content > h2:first-child { margin-top: 0; }
.commercial-page .editor-content h2 { font-size: clamp(1.75rem, 2.8vw, 2.5rem); }
.commercial-page .editor-content h3 { margin-top: 29px; font-size: 1.4rem; }
.commercial-page .editor-content p { color: #3d4a5e; }
.commercial-page .editor-content ul { display: grid; gap: 8px; }
.commercial-page .editor-content .kit-download { margin-top: 44px; padding: clamp(24px, 4vw, 42px); border: 1px solid #cbd8eb; border-radius: 14px; background: #f4f7fc; }
.commercial-page .editor-content .kit-download h2 { margin-top: 0; }
.commercial-page .editor-content .kit-download > p { max-width: 610px; }
.commercial-page .editor-content .kit-download .asmma-form { max-width: 590px; margin-top: 24px; }
.related-links { margin-top: 52px; padding-top: 30px; border-top: 1px solid var(--line); }
.related-links h2 { margin: 0 0 17px !important; font-size: 1.4rem !important; }
.related-links ul { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px 28px; padding: 0; list-style: none; }
.related-links a { font-weight: 700; text-decoration: none !important; }
.related-links a:hover { text-decoration: underline !important; text-underline-offset: 4px; }
.commercial-page__cta { display: flex; justify-content: space-between; align-items: center; gap: 30px; margin-top: 55px; padding: 27px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.commercial-page__cta strong, .commercial-page__cta span { display: block; }
.commercial-page__cta strong { font-size: 1.28rem; margin-bottom: 5px; }
.commercial-page__cta span { color: var(--muted); }
@media (max-width: 900px) {
  .partner-section__grid, .resource-teaser__grid, .closer-bridge__grid { grid-template-columns: 1fr; }
  .resource-hub__grid { grid-template-columns: 1fr; }
  .closer-bridge__grid { gap: 35px; }
}
@media (max-width: 650px) {
  .partner-section, .closer-bridge { padding-block: 52px; }
  .resource-hub { padding-block: 52px; }
  .hero__services-line { margin-top: -11px; font-size: .96rem; }
  .hero-visual__handoff { right: 36px; bottom: 64px; transform: rotate(3deg); }
  .partner-points > div { grid-template-columns: 1fr; gap: 5px; }
  .resource-list li { grid-template-columns: 45px 1fr; }
  .closer-bridge__steps li { grid-template-columns: 48px 1fr; gap: 13px; }
  .closer-bridge__steps strong { font-size: 1.65rem; }
  .related-links ul { grid-template-columns: 1fr; }
  .commercial-page__cta { flex-direction: column; align-items: flex-start; }
}

/* 3.0: an additional capability in the established AgenciaSMMA visual system. */
.digital-preview { background: #f7f9fd; border-top: 1px solid #e4ebf5; }
.digital-preview__layout { display: grid; grid-template-columns: minmax(0, .94fr) minmax(0, 1.06fr); align-items: center; gap: clamp(42px, 8vw, 130px); }
.digital-preview__intro h2 { max-width: 630px; margin-bottom: 17px; }
.digital-preview__intro > p:not(.eyebrow) { max-width: 620px; color: #45546c; font-size: 1.13rem; }
.digital-preview__intro .button { margin-top: 13px; }
.digital-preview__panel { overflow: hidden; border: 1px solid #222d41; border-radius: 15px; background: #172031; color: #fff; box-shadow: 0 24px 55px rgba(13,29,60,.13); }
.digital-preview__panel-top { display: flex; justify-content: space-between; padding: 21px 28px; color: #aab9d2; font-size: .76rem; font-weight: 750; letter-spacing: .07em; }
.digital-preview__panel > a { display: grid; grid-template-columns: 38px 1fr 20px; align-items: center; gap: 15px; min-height: 71px; margin: 0 28px; border-top: 1px solid #3a4861; }
.digital-preview__panel > a:hover strong { color: #83adff; }
.digital-preview__panel > a > span:first-child { color: #90acdc; font-size: .9rem; }
.digital-preview__panel > a > span:last-child { justify-self: end; color: #90acdc; }
.digital-preview__panel strong { font-size: 1.2rem; letter-spacing: -.035em; transition: color .2s; }
.digital-preview__panel > p { margin: 8px 28px 0; padding: 17px 0 20px; border-top: 1px solid #3a4861; color: #becbe1; font-size: .86rem; }
.digital-catalog { background: #f4f7fc; }
.digital-catalog h2 { max-width: 850px; margin-bottom: 0; }
.digital-catalog .section-subtitle { max-width: 850px; }
.digital-grid, .solution-hub-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.digital-card { display: flex; flex-direction: column; min-height: 245px; padding: 29px; border: 1px solid #d6e1f0; border-radius: 10px; background: #fff; transition: border-color .2s, transform .2s; }
.digital-card:hover { border-color: #8bb0f7; transform: translateY(-2px); }
.digital-card__number { color: var(--blue); font-size: .82rem; font-weight: 750; }
.digital-card h3 { margin: 18px 0 9px; font-size: 1.5rem; }
.digital-card p { max-width: 440px; margin-bottom: 20px; color: var(--muted); }
.digital-card__link { margin-top: auto; color: var(--blue); font-weight: 700; }
.digital-catalog__link { display: inline-block; margin-top: 29px; }
.commercial-page .editor-content .solution-hub-grid { margin: 25px 0 44px; }
.solution-hub-grid a { display: flex; flex-direction: column; gap: 9px; padding: 26px; border: 1px solid #d6e1f0; border-radius: 9px; text-decoration: none; }
.solution-hub-grid a:hover { background: #f8fbff; border-color: #88adf7; }
.solution-hub-grid strong { font-size: 1.36rem; color: var(--ink); }
.solution-hub-grid span { color: var(--muted); }
.solution-hub-grid em { margin-top: 7px; color: var(--blue); font-style: normal; font-weight: 700; }
@media (max-width: 900px) {
  .digital-preview__layout { grid-template-columns: 1fr; }
  .digital-preview__panel { max-width: 650px; width: 100%; }
}
@media (max-width: 650px) {
  .digital-preview { padding-block: 54px; }
  .digital-preview__layout { gap: 32px; }
  .digital-preview__panel-top { padding-inline: 18px; }
  .digital-preview__panel > a { margin-inline: 18px; min-height: 64px; }
  .digital-preview__panel > p { margin-inline: 18px; }
  .digital-grid, .solution-hub-grid { grid-template-columns: 1fr; }
  .digital-card { min-height: 0; padding: 24px; }
}

/* 3.1: show the partner-facing platform as a capability, with real role boundaries. */
.site-nav__platform { color: #293147; font-size: .88rem; white-space: nowrap; }
.platform-preview { border-top: 1px solid var(--line); }
.platform-preview__layout { display: grid; grid-template-columns: minmax(0, 1.04fr) minmax(0, .96fr); gap: clamp(42px, 7vw, 110px); align-items: center; }
.platform-preview h2 { max-width: 640px; margin-bottom: 20px; }
.platform-preview__layout > div:first-child > p:not(.eyebrow) { max-width: 650px; color: #45546c; font-size: 1.08rem; }
.platform-preview__layout .button { margin-top: 14px; }
.platform-preview__visual { padding: clamp(23px, 3vw, 38px); border: 1px solid #d6e1f0; border-radius: 15px; background: #f4f7fc; }
.platform-preview__root, .platform-preview__branches > div { display: flex; flex-direction: column; gap: 7px; padding: 23px; border: 1px solid #d5e1f1; border-radius: 9px; background: #fff; }
.platform-preview__root { position: relative; margin-bottom: 28px; border-color: #9fc0f8; box-shadow: 0 11px 26px rgba(22,59,122,.07); }
.platform-preview__root::after { content: ''; position: absolute; left: 50%; bottom: -29px; height: 28px; border-left: 1px solid #9fc0f8; }
.platform-preview__branches { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.platform-preview__root span, .platform-preview__branches span { color: var(--blue); font-size: .73rem; font-weight: 750; letter-spacing: .045em; }
.platform-preview__root strong, .platform-preview__branches strong { font-size: 1.15rem; letter-spacing: -.035em; }
.platform-preview__root small, .platform-preview__branches small { color: var(--muted); font-size: .83rem; line-height: 1.4; }
.platform-preview__visual > p { margin: 19px 0 0; color: #627087; font-size: .84rem; }
.platform-catalog { display: flex; justify-content: space-between; align-items: center; gap: 40px; padding-top: 68px; padding-bottom: 25px; }
.platform-catalog > div { max-width: 770px; }
.platform-catalog h2 { margin-bottom: 13px; }
.platform-catalog p:not(.eyebrow), .platform-for-partners p { color: var(--muted); font-size: 1.08rem; }
.platform-catalog .button { flex: 0 0 auto; }
.platform-for-partners { max-width: 900px; }
.platform-for-partners h2 { margin-bottom: 12px; }
.commercial-page .editor-content .platform-role-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 13px; margin: 25px 0 43px; }
.platform-role-grid article { padding: 24px; border: 1px solid #d6e1f0; border-radius: 9px; background: #f8faff; }
.platform-role-grid article > span { color: var(--blue); font-size: .75rem; font-weight: 750; letter-spacing: .045em; }
.commercial-page .editor-content .platform-role-grid h3 { margin: 16px 0 11px; font-size: 1.27rem; }
.platform-role-grid article p { margin: 0; font-size: .95rem; }
@media (max-width: 1080px) and (min-width: 901px) {
  .site-nav { gap: 12px; }
  .site-nav__list { gap: 12px; }
  .site-nav__list a, .site-nav__platform { font-size: .82rem; }
  .site-nav__cta { padding-inline: 12px; }
}
@media (max-width: 900px) {
  .site-nav__platform { display: block; padding: 13px 3px; font-size: 1rem; }
  .platform-preview__layout { grid-template-columns: 1fr; }
  .platform-preview__visual { max-width: 650px; }
  .commercial-page .editor-content .platform-role-grid { grid-template-columns: 1fr; }
}
@media (max-width: 650px) {
  .platform-preview { padding-block: 54px; }
  .platform-preview__layout { gap: 29px; }
  .platform-preview__branches { grid-template-columns: 1fr; }
  .platform-preview__root::after { display: none; }
  .platform-preview__root { margin-bottom: 12px; }
  .platform-catalog { flex-direction: column; align-items: flex-start; padding-block: 48px 20px; }
}